Advertising is pivotal for any company with a specific audience. Beer companies have discovered this marketing scheme and have spearheaded advertising campaigns. The Anhauser Bush Clydesdale is one of the ad campaigns engrained in history. They know their audience, which means me and every male in my family is a prime candidate for beer consumption. Watching any football game, we seem to get bombarded with every beer. Not only do these ads adhere to the 1 by 10 second rule of showing the product at least once every 10 seconds, but they make it very humorous to keep you talking about it. People who watch sports automatically fall into the beer drinking category. these companies have commercials during the games, but they also have product placements on the field as well. They sponsor certain parts of the announcements, such as the “cold hard facts” sponsored by Coores. It’s hard to ignore such blatant product pushing, but they have new humorous commercials to keep us watching and not changing the channel during commercial breaks. Humorous commercials such as the Dos Equis “most interesting man in the world” who once had an awkward moment just to see what it felt like. This commercial has been a subject of countless conversations among the males of my family. It’s evident how well it’s working, because every time I watch a game I make sure I have a Dos Equis and quote their spokesperson while drinking.
Links
http://www.youtube.com/watch?v=p2SSZA0CjdQ
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